01
Market entry
Entry strategy, entity setup coordination and launch planning grounded in local reality.
TNL/AFRICA
EAST + CENTRAL AFRICA MARKET ENTRY / 2026
LOCAL INTELLIGENCE. REGIONAL EXECUTION.
Enter Africa
Enter Africa
with intent.
We help international companies choose the right markets, secure credible partners and turn regional ambition into a working operation.
Build your route in
STRATEGY / PARTNERS / OPERATIONS
EXPLORE THE REGION
AT A GLANCE
Built for companies entering the region
10
priority markets
15
sectors of operating experience
01
named Africa Desk
Strategy is useful.
Traction is better.
Entering a new market is rarely held back by ambition. It is held back by incomplete information, weak local relationships and the gap between planning and delivery.
01 — Choose the market with evidence
02 — Build the right local network
03 — Launch with operating discipline
WHAT WE DO
Five ways we move a market forward
A focused sequence from first assessment to an established local presence.
02
Project intelligence
Relevant projects, procurement tracking and decision-maker research, presented as an actionable pipeline.
03
Business development
Customer introductions, partner identification and disciplined opportunity follow-up.
04
Operational setup
Premises, staffing coordination, supplier sourcing and logistics support.
05
Local representation
A retained Africa Desk with a named consultant, local follow-through and regular reporting.
REGIONAL REACH
One partner.
One partner.
Ten markets.
No lost context.
Our network is assembled around each assignment, combining a consistent regional lead with country-specific delivery teams and professional advisers.
KENYA / UGANDA / TANZANIA / RWANDA / SOMALIA / SOUTH SUDAN / DR CONGO / ZAMBIA / MALAWI / MOZAMBIQUE
REGIONAL COVERAGE / ASSIGNMENT-LED DELIVERY
SECTOR EXPERIENCE / 15 DISCIPLINES
Experience across the systems
Experience across the systems
that move markets.
Our work sits where infrastructure, industry and essential services meet—giving clients context that travels across sectors without losing local detail.
01 / BUILT ENVIRONMENT
Places built to perform
Construction
Modular
Hospitality
02 / RESOURCES
Critical systems, unlocked
Energy
Water
Mining
03 / MOVEMENT + INDUSTRY
Making and moving at scale
Manufacturing
Logistics
Aviation
04 / ESSENTIAL ECONOMIES
Services people rely on
Agriculture
Healthcare
Security
05 / CONNECTED FUTURE
The next layer of access
Telecoms
EV
Last-mile
PROJECT INTELLIGENCE
A pipeline you can act on
We separate signal from noise, connect evidence to commercial relevance and keep the opportunity record moving.
WE TRACK
Country and sector
Developer and funder
Project stage and procurement route
Stakeholders and contacts
YOU RECEIVE
Prioritized opportunities
Evidence and source links
Recommended next steps
Regular pipeline review
Commercial due diligence
PARTNER REVIEW — corporate records, references and operating capability
PROJECT REVIEW — developer, procurement status and commercial assumptions
ONGOING REPRESENTATION
Your business,
Your business,
present in the region.
A dedicated point of contact keeps priorities moving between visits and reports against agreed objectives.
01 Opportunity monitoring and market updates
02 Local meetings and commercial follow-up
03 Partner and supplier coordination
04 Executive visits and stakeholder engagement
05 Monthly reporting with agreed priorities
THE PEOPLE ON THE GROUND
Regional experience.
Regional experience.
Direct accountability.
01 / NAIROBI
Omri Cohen
Co-founder & CEO — regional operations, cleantech and construction delivery
02 / EAST AFRICA
Paul Williamson
Consultant — manufacturing, construction networks and procurement
03 / KENYA
Ruth Kamau
Consultant — strategic growth, partnerships, procurement and logistics
04 / NAIROBI
Rotem Yaniv-Cohen
Consultant — business development, research and project coordination
Bring the ambition.
We will build the route.
Tell us where you want to go, what you sell and when you need to move. We will shape the market-entry scope around the decisions that matter.
Arrange an introduction
INTRODUCTION → GOALS → TAILORED PROPOSAL